Reliance Retail to Launch FACEGYM Facial Studios in India

Reliance Retail Invests in UK-Based FACEGYM to Expand Beauty Portfolio: Reliance Retail has announced a minority investment in UK-based skincare and facial fitness brand FACEGYM. This strategic partnership marks the company’s latest move to deepen its presence in India’s rapidly growing beauty and wellness space.

Through this collaboration, Reliance will bring FACEGYM’s signature facial studios to India under its beauty and lifestyle platform, Tira. The retail major did not reveal the financial details of the deal.

FACEGYM Studios to Launch Across India in Coming Years

Over the next five years, Reliance plans to open FACEGYM’s standalone facial fitness studios in major cities across India. In addition, select Tira stores will offer FACEGYM services, introducing Indian consumers to non-invasive facial workouts that have gained popularity overseas.

Tira, which operates as an omnichannel beauty retail platform, will lead FACEGYM’s rollout, oversee local operations, and manage brand growth across India.

What Makes FACEGYM Facial Studios Unique?

Founded by wellness entrepreneur Inge Theron, FACEGYM blends facial massage techniques with scientifically formulated skincare products. Launched in 2014 at Selfridges in London, the brand has since expanded to locations in New York, Los Angeles, and other global cities.

FACEGYM studios are known for offering treatments that mimic a workout—but for your face. These “facial workouts” are designed to tone, tighten, and boost circulation, offering a fitness-like experience for skincare enthusiasts.

Indian Consumers Embrace Science-Driven Beauty Innovations

The decision to bring FACEGYM to India reflects growing interest in science-backed skincare and wellness treatments. Indian consumers, especially younger demographics, are seeking out innovative beauty solutions that go beyond traditional products.

Bhakti Modi, Co-founder and CEO of Tira, noted that FACEGYM offers a fresh take on beauty by sitting at the “intersection of wellness, fitness, and skincare.” She added that the partnership reinforces Tira’s mission to introduce global beauty concepts to Indian audiences.

A Major Boost for FACEGYM’s Global Expansion

Angelo Castello, CEO of FACEGYM, expressed optimism about entering the Indian market. He called the tie-up with Reliance a “milestone” in FACEGYM’s international journey and a chance to tap into one of the world’s most dynamic consumer markets.

Reliance Retail Strengthens Its Wellness and Lifestyle Offerings

Reliance Retail currently operates over 19,000 stores across India, spanning sectors like grocery, electronics, fashion, and pharmaceuticals. The company continues to diversify through platforms like Akind, Dream, and Immerse Play.

With the launch of FACEGYM facial studios, Reliance signals a serious commitment to the premium wellness and beauty sector.

What This Means for Indian Beauty Enthusiasts

If you’re someone who loves skincare and values results-backed treatments, FACEGYM could be your next stop. As the brand expands its footprint in India, expect to see high-end, studio-style facial services offered in cities near you.

The move also highlights a broader trend: India’s beauty industry is evolving, with more global brands entering the market to meet rising demand for personalized, science-first beauty experiences.

Reliance Retail’s partnership with FACEGYM marks more than just an investment—it’s a bold step into the future of facial wellness in India. With Tira leading the way, Indian customers can soon experience global-quality facial workouts right in their own cities.

Stay tuned for updates as FACEGYM facial studios begin rolling out across India.

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